When it comes to deserts it’s no easy feat to create something which tickles the taste-buds and eases the conscience, however Ben & Jerry’s is an unexpected ‘dairy godmother’ for the health-conscious.

The ice cream maker’s latest low fat offering is the sweetest temptation of all – a sumptuous strawberry cheesecake flavour with less than 3% fat.

Based on one of the best selling flavours in the luxury ice cream market, this new low fat version of strawberry cheesecake caters for those who want more love, less handle.

Strawberry Cheesecake low fat frozen yogurt tastes a lot naughtier than it is with real strawberries and oatmeal cookie chunks. The combination of smooth frozen yogurt with the Vermont duo’s all-important chunk-factor means this treat tastes just as great as traditional Ben & Jerry’s ice cream.

Ben & Jerry’s launched its first low fat frozen yogurts, Chocolate Fudge Brownie and Cherry Garcia, back in 2005 and results so far for Strawberry Cheesecake show that it is set to be a big flavour hit which will compliment the mix – especially as all of Ben & Jerry’s ice cream is also climate neutral, an increasingly important consideration for savvy Luxury shoppers .

Ben & Jerry’s Strawberry Cheesecake Low Fat Frozen Yogurt is priced RRP. £3.99 for a 500ml tub.