It’s a family business; taking the daughter-in-laws business degree thesis on a healthy eating food to a fully formed idea. Beyond Dark chocolate was born.
“What I found so fascinating was that scientific research studies had shown that cocoa and dark chocolate had some amazing potential health benefits. They both contain flavanols which are anti-oxidants. These flavanols have numerous health benefits associated with their antioxidant properties – most notably they have been observed to lower cholesterol and blood pressure, promote a healthy heart and lower the risk of some cancers and diabetes. All of a sudden I had a healthy reason to eat dark chocolate.”
“although a standard dark chocolate does have higher levels of antioxidants compared to some other foods the high fat to antioxidants ratio of the chocolate means that there are no real health positive benefits to the consumer. This started a four year voyage to create a healthy antioxidant-rich chocolate. Thanks to our cocoa bean selection and production process Beyond Dark contains up to three times more antioxidants than a standard dark chocolate, that’s the antioxidants equivalent to 25 oranges, 8 bananas or 5 apples in every 35g pack, making our chocolate a health positive indulgence.”
Beyond Dark was launched in November 2010 and is now available in Sainsburys in the premium chocolate section as well as over 200 independent retailers across the UK. Holland and Barret have also just started selling Beyond Dark. It is also available online via the Beyond Dark website.
