The UK’s first Caribbean Food Week plans to celebrate the growing popularity of the exotic cuisine and encourage more Brits to try a taste of the Caribbean!
Taking place from 20 – 27 August, Caribbean Food Week will help revellers get into the spirit of the Notting Hill Carnival, Europe’s biggest street festival, which takes place at the end of the week.
Brits are increasingly looking for new and exciting flavours. Tasty Caribbean dishes like jerk chicken, curried goat, callaloo and ackee & salt fish, as well as tempting Caribbean-themed desserts like coconut panna cotta, are perfect and sales of Caribbean food and drink in the UK have increased by 20% in the last year, with more stores paying attention to a dedicated Caribbean range offering in store.
During Caribbean Food Week, shoppers at Sainsbury’s, Tesco and Morrisons will be able to try delicious samples of exciting Caribbean food. Grace Foods, the UK’s number 1 Caribbean Food and Drink company, will be helping customers to embrace this delicious cuisine and make their own tasty dishes at home with easy-to-follow recipe cards available in supermarkets, on magazine adverts and on Facebook. The Facebook page will have a handy guide to Caribbean ingredients and how to use them.
The growth in popularity of Caribbean food is part of a British love affair with all things Caribbean, with the islands being voted our ideal holiday destination in a recent survey, new worldwide adulation for Jamaican sporting stars like Usain Bolt and Shelly-Ann Fraser-Pryce and exciting summer events, such as carnivals, taking place across the country.
Ryan Mack, Managing Director of Grace Foods UK, said:
“Millions of people are already eating and drinking Caribbean products regularly, but we want to really encourage people to sample the wonderfully diverse flavours of food and drink from the region and try exciting new recipes at home. We can’t rely on the weather, but the UK’s first Caribbean Food Week will definitely brighten things up in the kitchen this summer!”
Look out for Grace Foods UK’s Caribbean products in the World Foods aisle in the supermarket and in specialist stores.
‘Like’ Caribbean Food Week on Facebook for news, recipes and details of where you can try samples – www.facebook.com/caribbeanfoodweek