G’Day UK Week
Planned for 24 – 30th June, G’dayUK is a week long initiative that aims to raise the profile of quality Australian wine with the UK consumer. There are a number of activities planned around the theme of food and wine including Australian wine tastings and promotions in Selfridges Food Hall.
The iconic retailer will be hosting a number of Australian-themed G’dayUK activities to help raise the profile of Australian food & wine. Visitors to Selfridges’ Wonderbar will have the opportunity to sample premium Australian wines through the bar’s innovative enomatic machines which offer a wide range of wines by the glass. Dawn Davies, Selfridges Wine Buyer, will also be adding a touch of ‘Down Under’ to the store’s wine shop using themed displays and VIP wine tastings with well-known wine personalities.
Lisa McGovern, Director Wine Australia UK/Ireland/Europe commented:
“We see this as a great initiative through which Wine Australia will be showcasing the excellence achieved and diversity of fines wines now coming out of Australia. Our programme includes new and unique activities for both trade and consumers such as a tutored day for the industry led by the Australian Wine Research Institute on wine judging and evaluation plus the inaugural presentation to consumers of Matthew Jukes 100 Best Australian Wines at a glamorous evening event to be held at Australia House.”
Michelin-starred chefs Shane Osborn and Brett Graham will also be creating an Australian-themed food & wine menu exclusively for the Selfridges Restaurant using products that will be available in the Selfridges Food Hall to purchase.
Please visit the website www.gday-uk.co.uk for more information on the initiative
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