What’s your favourite coffee? And I don’t mean which brand of freeze dried granules, or generic ‘fresh’ option which tells you little more than what country it’s from. Is it a heart-thumping Indonesian number or perhaps an earthy African brew?
Like wine, coffee has a characteristic taste and aroma depending on where it’s grown, by who, and how it’s roasted. There’s a world of irresistible coffee out there yet many of us don’t know about it, relying on the limited (and often poor) choice of the supermarket or coffee house chain.
But not any more. Inspiring the coffee-crazy* nation on how to best discover the sensuous secrets of its second favourite hot drink is Kopi – delivering gourmet coffee directly through your letter box every month.
Launched October 2011, this perky new concept in coffee drinking offers subscribers a convenient way to try a different ‘posh’ roast every month, broadening their foodie horizons from the bog standard supermarket blend.
Kopi’s coffee:
• Chosen by experts from world-class estates– collectively the Kopi team has over 150 years’ expertise
• Discover one new top-notch coffee every month
• Ultimate in convenience – delivered through your letterbox
• Single-origin coffee – the best beans from just one region; no blends
• Coffee you just can’t get in a supermarket
Kopi’s coffee arrives ground – or for real connoisseurs – as whole beans; you choose. And in a chic, cleverly designed box that slips easily through your letterbox. Inside, the freshly roasted coffee is foil-wrapped for freshness in a nifty re-sealable bag that stands up by itself. Alongside the coffee is a beautiful booklet featuring fun, fuss-free knowledge on its unique characteristics and provenance.
Members also have access to an exclusive area on Kopi.co.uk, which provides brimfuls of fresh knowledge about each month’s specially selected coffee; from fascinating facts about where it grows and how it gets its unique taste to handy hints on how to serve the perfect cup.
This isn’t the domain of the jargon-spouting coffee geek however/ Kopi wants the nation to enjoy a genuinely better cup of coffee, with information presented in simple language and visuals that everyone can understand and be inspired by.
Elevate the breakfast buzz to a taste bud sensation, wow at parties with your sophisticated after dinner drinks and knowledge, or provide the perfect gift to anyone who cares about the quality of their beverage.
Subscriptions start from just £7 a month. Orders are now being accepted at www.kopi.co.uk/join1, with the first October batch of corking coffee limited to a few hundred people.
