British high streets have long had strawberry, raspberry, damson, blackcurrant, apricot, plum, fig, cherry and other jams but until now never apple.
Now Master Preserver Michelle McKenna, (aka Clippy) is about to put that right when her Clippy’s Apples range of six apple conserves hit 800 Tesco stores this week.
The award-winning range of mind-bogglingly tasty conserves are made using the quintessential British apple and have a significantly higher fruit content than other brands dominating the shelves, making them a healthier option. Clippy’s Apples products are packed with juicy fruits and other indulgent ingredients such as fresh ginger and cinnamon to create unique flavour combinations. The conserves now available in Tesco include: Apple & Strawberry; Apple & Figgy Diggy; Apple, Rudebarb & Ginger; Apple Pie and Apple & Blueberry.
Clippy’s Apples conserves are hugely versatile and not just for spreading on toast! The labels highlight serving suggestions: try the Apple Pie conserve with waffles, the Apple, Rudebarb & Ginger conserve with roast pork or the Apple & Figgy Diggy conserve with cheese! Delicious! Their products appear on the menus of both Harvey Nichols and The National Trust.
Clippy’s Apples is the brainchild of Master Preserver Michelle McKenna (aka Clippy) who set up Clippy’s Apples with a mission to save the British Apple and to create a range of versatile, indulgent preserves that are healthier, less sugary and down-right tasty.
Believed to be the smallest National Brand in the UK!
Clippy and her partner Paul Gorman, who work out of their tiny spare room, are not only Tesco’s but quite probably the UK’s smallest national supplier reaching shoppers from the south coast of England to north Scotland.
And they have achieved creating their own brand of British-apple based preserves with an original outlay of just £100, keeping overheads to a minimum by working from their home.
Effervescent founder Clippy brings the brand to life and has been cited as the new face of preserves in the UK, re-invigorating the stagnant market with this versatile, indulgent, healthier range of family-friendly products, a great alternative to all the sugary brands currently on the shelves. Using only British apples and other fruits together the brand boasts provenance and a feel-good factor.
Clippy’s Apples products are also available to purchase in Asda in the North West (88+ stores), Harvey Nichols, Fortnum & Mason, John Lewis, Ocado, EH Booths in addition to 800 Tesco stores nationwide. BBC Countryfile listed Clippy’s Apples as the ‘pick of the best’ preserving companies!
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