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Giovanni Rana’s Range Of Fresh Pasta Sauces

by Andrew on July 12, 2011 in In The Basket, Supermarkets with No comments

Giovanni Rana – Italy’s number one fresh pasta brand, famed for its delicious tortellini, is launching a new range of fresh unfilled pastas this month. It will also be bringing to the shelves a selection of delectable fresh sauces to accompany them perfectly.

Launched in selected ASDA stores nationwide from this month, as well as at convenience stores throughout the country, the new unfilled range comprises Spaghetti, Tagliatelle, Penne and Fusilli – all of which use specially selected flour and a minimum of 20% fresh eggs. Authentically Italian and high quality, the pasta features a unique rough texture (called sfogliagrezza) which makes it better for picking up more sauce adding to the flavour in every mouthful. Ready in just five minutes, the pastas make a simple, quick and tasty meal.

Giovanni Rana will also be introducing, for the first time, a new range of fresh pasta sauces that encompass the authentic taste of Italy. The intensely flavoured range in distinctive, eye-catching packaging includes: creamy Parmigiano Reggiano sauce, developed specifically to accompany filled pasta; distinctive and robust Porcini Mushroom with a rich, nutty flavour; fragrant Genovese Basil Pesto; and Italian Bolognese Sauce, sweetened with ripe cherry tomatoes and complemented by freshly grated Parmigiano Reggiano.

Giovanni Rana’s new range of fresh unfilled pasta and sauces are easy to prepare – simply place the pasta in a pot of boiling water for a few minutes until al dente (there is a time guide on each of the packets) and drain. The sauces can be heated in the microwave or on the hob and stirred into the pasta; both are perfectly portioned for two people.

A Giovanni Rana spokesperson comments: “We’re really excited and passionate about the launch of these new products. This is the first time that Giovanni Rana – a true innovator of pasta – has created a range of deliciously different sauces that complement our new line of fresh unfilled pastas as well as our existing range of tortellini. In terms of a taste experience, these new offerings are designed to go together for a complete, authentic Italian meal.”

The launch of Giovanni Rana’s fresh pasta sauces and unfilled fresh pasta follows the recent launch of its new Fresh Filled Pasta Creations range – a delicious selection of filled pasta ready meals with fresh sauces and garnishes designed to be cooked to al dente perfection in the microwave.

Giovanni Rana’s Fresh Pasta (RRP from £0.98) Penne, Spaghetti, Tagliatelle and Fusilli and Giovanni Rana’s Fresh Pasta Sauces (RRP from £1.98) available in Parmigiano Reggiano, Porcini Mushroom, Basil Pesto and Bolognese Sauce are available in selected ASDA and convenience stores nationwide from May 2011. For more information on the Giovanni Rana range, as well as recipes ideas, visit www.giovannirana.co.uk.

Everyday Easy

by Andrew on July 7, 2011 in Supermarkets with No comments

Just launched is everyday easy, a free 52-page instore magazine from Sainsbury’s offering affordable inspiration to all customers, available in store now.

Combining the best elements from Sainsbury’s earlier free publications, Try Something New and Fresh ideas, everyday easy is Sainsbury’s biggest free instore publication to date, with a circulation of 1 million.

Available to customers for up to 6 weeks, the new magazine is packed with new launches, features and easy recipes, that highlight the great range of products available at Sainsbury’s. With strong value messages, the publication appeals to all Sainsbury’s customers and provides inspiration, guiding readers step-by-step through easy, low-cost recipes, whilst offering hints and tips for shopping, meaning everyone can eat on a budget.

Dorcas Jamieson of Seven says: ‘Everyday Easy supports Sainsbury’s across the entire business, including food, non-food, and on-line services, by creating a friend-to- friend conversation between Sainsbury’s and its customers, to effectively engage and retain them.‘

Seven also produces Sainsbury’s Magazine, now the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury’s Magazine is the only title to be a three time winner of the covetable PPA Customer Magazine Award at the annual Periodical Publishers’ Association (PPA) Awards.

THE FIRST EVER APPLE JAM AVAILABLE ON THE HIGH STREET

by Andrew on June 29, 2011 in Specialist Shops, Supermarkets with No comments

British high streets have long had strawberry, raspberry, damson, blackcurrant, apricot, plum, fig, cherry and other jams but until now never apple.

Now Master Preserver Michelle McKenna, (aka Clippy) is about to put that right when her Clippy’s Apples range of six apple conserves hit 800 Tesco stores this week.

The award-winning range of mind-bogglingly tasty conserves are made using the quintessential British apple and have a significantly higher fruit content than other brands dominating the shelves, making them a healthier option. Clippy’s Apples products are packed with juicy fruits and other indulgent ingredients such as fresh ginger and cinnamon to create unique flavour combinations. The conserves now available in Tesco include: Apple & Strawberry; Apple & Figgy Diggy; Apple, Rudebarb & Ginger; Apple Pie and Apple & Blueberry.

Clippy’s Apples conserves are hugely versatile and not just for spreading on toast! The labels highlight serving suggestions: try the Apple Pie conserve with waffles, the Apple, Rudebarb & Ginger conserve with roast pork or the Apple & Figgy Diggy conserve with cheese! Delicious! Their products appear on the menus of both Harvey Nichols and The National Trust.

Clippy’s Apples is the brainchild of Master Preserver Michelle McKenna (aka Clippy) who set up Clippy’s Apples with a mission to save the British Apple and to create a range of versatile, indulgent preserves that are healthier, less sugary and down-right tasty.

Believed to be the smallest National Brand in the UK!

Clippy and her partner Paul Gorman, who work out of their tiny spare room, are not only Tesco’s but quite probably the UK’s smallest national supplier reaching shoppers from the south coast of England to north Scotland.

And they have achieved creating their own brand of British-apple based preserves with an original outlay of just £100, keeping overheads to a minimum by working from their home.

Effervescent founder Clippy brings the brand to life and has been cited as the new face of preserves in the UK, re-invigorating the stagnant market with this versatile, indulgent, healthier range of family-friendly products, a great alternative to all the sugary brands currently on the shelves. Using only British apples and other fruits together the brand boasts provenance and a feel-good factor.

Clippy’s Apples products are also available to purchase in Asda in the North West (88+ stores), Harvey Nichols, Fortnum & Mason, John Lewis, Ocado, EH Booths in addition to 800 Tesco stores nationwide. BBC Countryfile listed Clippy’s Apples as the ‘pick of the best’ preserving companies!

Douwe Egberts Aromettes

by Andrew on June 13, 2011 in In The Basket, Supermarkets with No comments

By naturally compressing ground coffee into a unique bean shape straight after roasting Douwe Egberts Aromettes lock in the best of the taste and aroma. Simply add Aromettes to your cafetiere or filter machine in place of goround coffee. As soon as the Aromettes come into contact with hot water, the fresh taste and aroma is released, giving you a delicious coffee that’s full of flavour. With Douwe Egberts Aromettes you can be sure of a delicious perfectly brewed cup of coffee every time.

Each Aromettes can contains 30 individually pressed ground coffee servings in the shape of a coffee bean – the first product of its kind in the UK.

They’re now available in two varieties exclusively from Tesco.

Savour the Flavour of Extra Virgin Olive Oil

by Andrew on June 7, 2011 in food, Supermarkets, Tasting Events/Shows with No comments

Fancy sampling some of the finest extra virgin olive oils? Then you won’t want to miss joining the Interprofessional Olive Oil from Spain (the professional body representing the olive oil industry in Spain) at London’s premium annual food and drink festival, Taste of London, from 16th – 19th June.

Taste of London brings together some of the finest food and drink in a relaxed boutique food market atmosphere. The Interprofessional Olive Oil from Spain will be on stand number SO2 for the full four days, offering information about extra virgin olive oil, recipe suggestions as well as hints and tips. A chef will also be preparing a selection of delicious sauces and dips to taste.

The Interprofessional Olive Oil from Spain will also be at Asda’s Wembley store on 21st June and Sainsbury’s Fulham store on 22nd June. Guests who purchase a bottle of extra virgin olive oil will be given the opportunity to win a fantastic 5 day holiday for two in one of four extra virgin olive oil producing regions in Spain – Andalucía, La Rioja, Navarra and Catalonia*. There will also be a selection of olive oil merchandise available (while stocks last). And, if that’s not enough, the first 1,000 consumers to register at (www.oliveoilsfromeurope.com) will receive an exclusive book about extra virgin olive oil.

Taste of London marks the launch of the second national promotional tour, highlighting the quality and versatility of extra virgin olive oils. An attractive catering facility, with an outside seating area, will visit food festivals, specific supermarket grounds and city centres across the country.

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