All posts in Supermarkets

Tate and Lyle Light at Heart

by Andrew on January 6, 2012 in In Search Of..., Supermarkets with No comments

Tate and Lyle Light at HeartIf you are trying to make your diet a little lighter in 2012 then look no further than Tate and Lyle Light at Heart. It’s an all-natural cane sugar and Stevia blend that has twice the great sweetness of sugar but with only half the calories when you use it. All you need to do when adding to drinks, sprinkling on cereal, or even baking your favourite desserts is simply halve what you normally use. It couldn’t be simpler! Light at Heart even offers a choice of white or brown varieties, so is versatile enough for every recipe.

Light at Heart is an all-natural blend of pure cane sugar and extract from the Stevia plant leaf. Cooking with Light at Heart is simple and gives you the same volume, texture and taste you get when using regular sugar. All you need to remember is to just use half as much!

The natural sugar and Stevia blend is stable at cooking temperatures and so quite simply it works the same way as sugar when you cook with it.

Stevia is an amazing natural ingredient. It is a herb that grows wild as a small shrub in parts of Para-guay and Brazil. Its leaves contain naturally occurring substances called glycosides. These are incred-ibly sweet and when we refine the extracts of Stevia – which are called steviosides – the result has two remarkable attributes: it is 200-300 times sweeter than sugar, yet it contains virtually no calo-ries. You can use the Stevia and natural cane sugar combination just like regular sugar simply by re-ducing the amount you would normally use by half.

Available nationwide in all major supermarkets.


Gourmet Garden Products Now Available In Tesco

by Andrew on October 17, 2011 in food, Supermarkets with No comments

gourmet_garden herbs and spicesGourmet Garden, the experts in fresh herbs and flavours, can now be found in one of the world’s largest retailers in an all new 75kg size. Tesco will be stocking six of the fresh herb and spice range – Basil, Chilli, Coriander, Garlic, Ginger and Thai Spices – all of which can be found in store in the chilled section or online.

To celebrate these latest products Gourmet Garden is giving one lucky winner the chance to win a gourmet adventure holiday to Noosa, Australia. Not only will the winner win two return flights to Brisbane and seven nights’ accommodation on Queensland’s Sunshine Coast, they will also get the chance to visit the Audi 2012 Noosa Food and Wine Festival and the Australia Zoo, owned by the family of the late Steve Irwin.

If that wasn’t enough, the winner will get the chance to tour the Gourmet Garden factory and receive a ‘Cooking with Herbs’ master class with some of Australia’s favourite chefs.

Gourmet Garden offers a totally unique and ultimate solution for cooking with fresh flavours – fresh herbs and spices in a tube that are bursting with just-picked flavour for creating mouth-watering fresh meals in minutes.

The perfect alternative to using dried herbs and spices, the herbs are simply picked, washed, chopped, blended and packed into tubes to maintain all their fresh taste and nutrition.

There are nine individual herb and spice blends available in the core range – Basil, Hot Chilli, Coriander, Chives, Garlic, Ginger, Italian Herbs, Lemon Grass, and Parsley – with no artificial colours, flavours or preservatives. Use them to flavour sauces, soups and dressings, for seasoning meat, seafood and stir fries, and to add a kick to curries, stews, noodle and pasta dishes.

Ideal for busy cooks who don’t want to lose out on flavour, these handy tubes are stored in the fridge and keep their fresh taste for 3 months, and can also be used straight from the freezer.

Priced at RRP £2.19 per tube, Gourmet Garden products are now stored in Tesco nationwide. For more information and to enter the competition, please visit www.gourmetgarden.com or www.facebook.com/Gourmet-Garden-UK.

New at Ocado Reflets de France

by Andrew on August 30, 2011 in On The Web, Supermarkets with No comments

Ocado, the online supermarket, are proud to announce that they now stock the delicious Reflets de France range from Carrefour, offering over 100 items from a huge selection of delicious French favourites, from cured meats and tasty cheeses to fruity jams and rich pates, to UK shoppers.

The Reflets de France range includes baked goods such as brioche, galettes and cakes, biscuits, butter and cheeses, tinned goods, pastas, preserves, cured meats and patés, sausages and so on. Price-wise the Reflets de France Orange & Clementine Jam, great for making a Wallingford Tart, is £2.99 for example, a jar of Reflets de France Campagne Rough Pate is £2.25 and a Reflets de France Plated Brioche Loaf is £3.29.

The full range of products can be viewed/purchased from a dedicated Ocado Reflets de France page.

Giovanni Rana’s Range Of Fresh Pasta Sauces

by Andrew on July 12, 2011 in In The Basket, Supermarkets with No comments

Giovanni Rana – Italy’s number one fresh pasta brand, famed for its delicious tortellini, is launching a new range of fresh unfilled pastas this month. It will also be bringing to the shelves a selection of delectable fresh sauces to accompany them perfectly.

Launched in selected ASDA stores nationwide from this month, as well as at convenience stores throughout the country, the new unfilled range comprises Spaghetti, Tagliatelle, Penne and Fusilli – all of which use specially selected flour and a minimum of 20% fresh eggs. Authentically Italian and high quality, the pasta features a unique rough texture (called sfogliagrezza) which makes it better for picking up more sauce adding to the flavour in every mouthful. Ready in just five minutes, the pastas make a simple, quick and tasty meal.

Giovanni Rana will also be introducing, for the first time, a new range of fresh pasta sauces that encompass the authentic taste of Italy. The intensely flavoured range in distinctive, eye-catching packaging includes: creamy Parmigiano Reggiano sauce, developed specifically to accompany filled pasta; distinctive and robust Porcini Mushroom with a rich, nutty flavour; fragrant Genovese Basil Pesto; and Italian Bolognese Sauce, sweetened with ripe cherry tomatoes and complemented by freshly grated Parmigiano Reggiano.

Giovanni Rana’s new range of fresh unfilled pasta and sauces are easy to prepare – simply place the pasta in a pot of boiling water for a few minutes until al dente (there is a time guide on each of the packets) and drain. The sauces can be heated in the microwave or on the hob and stirred into the pasta; both are perfectly portioned for two people.

A Giovanni Rana spokesperson comments: “We’re really excited and passionate about the launch of these new products. This is the first time that Giovanni Rana – a true innovator of pasta – has created a range of deliciously different sauces that complement our new line of fresh unfilled pastas as well as our existing range of tortellini. In terms of a taste experience, these new offerings are designed to go together for a complete, authentic Italian meal.”

The launch of Giovanni Rana’s fresh pasta sauces and unfilled fresh pasta follows the recent launch of its new Fresh Filled Pasta Creations range – a delicious selection of filled pasta ready meals with fresh sauces and garnishes designed to be cooked to al dente perfection in the microwave.

Giovanni Rana’s Fresh Pasta (RRP from £0.98) Penne, Spaghetti, Tagliatelle and Fusilli and Giovanni Rana’s Fresh Pasta Sauces (RRP from £1.98) available in Parmigiano Reggiano, Porcini Mushroom, Basil Pesto and Bolognese Sauce are available in selected ASDA and convenience stores nationwide from May 2011. For more information on the Giovanni Rana range, as well as recipes ideas, visit www.giovannirana.co.uk.

Everyday Easy

by Andrew on July 7, 2011 in Supermarkets with No comments

Just launched is everyday easy, a free 52-page instore magazine from Sainsbury’s offering affordable inspiration to all customers, available in store now.

Combining the best elements from Sainsbury’s earlier free publications, Try Something New and Fresh ideas, everyday easy is Sainsbury’s biggest free instore publication to date, with a circulation of 1 million.

Available to customers for up to 6 weeks, the new magazine is packed with new launches, features and easy recipes, that highlight the great range of products available at Sainsbury’s. With strong value messages, the publication appeals to all Sainsbury’s customers and provides inspiration, guiding readers step-by-step through easy, low-cost recipes, whilst offering hints and tips for shopping, meaning everyone can eat on a budget.

Dorcas Jamieson of Seven says: ‘Everyday Easy supports Sainsbury’s across the entire business, including food, non-food, and on-line services, by creating a friend-to- friend conversation between Sainsbury’s and its customers, to effectively engage and retain them.‘

Seven also produces Sainsbury’s Magazine, now the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury’s Magazine is the only title to be a three time winner of the covetable PPA Customer Magazine Award at the annual Periodical Publishers’ Association (PPA) Awards.

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