The quality of Marks and Spencers food has long been praised and sales following their ‘This is not just food, it is M&S food’ have been buoyant. But the focus has always been on fresh food and ready meals.

Now M&S is expanding in to the ‘ingredient’ sphere with a new range that will include herbs, spice blends, oils, sauces, bread and cake mixes, ready-to-use stocks, dried and tinned vegetables, rice, pulses, dried fruit and nuts, flours, sugars and noodles. Many products are organic.

“From now on customers looking to cook from scratch and wanting to buy all their ingredients under one roof will increasingly find everything they need at M&S.

“At M&S we believe food starts with great ingredients. We’ve always been famous for the quality of our fresh and prepared food, but now we have used all our passion and enthusiasm for great tasting food to create a stunning new range of cooking ingredients.”

The range is Marks & Spencer branded and features a clean pack design with simple line drawings. Each item costs less than £4.

[quote from the Telegraph]