Ethically traded and containing no added flavours, colours or preservatives, the flower power drink boasts 17 times more antioxidants than other juice drinks on the market and has been linked to a variety of health-giving properties, including lowering blood pressure, helping decrease cholesterol and warding off urinary tract infection.
Organic Simply Hibi is certified by the Soil Association and produced by father-and-son team Charles and Will Irving, who source the hibiscus flowers from 2,000 small-scale Ugandan farmers, ensuring a sustainable source of income for the African suppliers.
In recent years, hibiscus has come into the spotlight for its natural effectiveness in helping to reduce blood pressure, with a team at the University of Lancaster currently exploring existing research from the US and China that highlights the health-giving properties of the flower.
The easy and delicious way to get all the benefits of hibiscus is with Simply Hibi, the super juice that contains 17 times more anthocyanins than other juice drinks. Antioxidant-rich Simply Hibi is a 100% natural, hibiscus infusion drink that provides an effective natural remedy for high blood pressure. Its composition of 85% hibiscus infusion and 15% grape juice concentrate ensures a rich berry flavour and no artificial colourings or preservatives are added.
Organic Simply Hibi is available in Holland & Barrett, priced at £1.59 per 330ml bottle.
Simply Hibi (non-organic) is available in a one-litre tetra pak carton at selected Waitrose and Sainsbury’s stores, with an MRRP of £1.39. Simply Hibi can also be bought online at www.simplyhibi.co.uk