All posts tagged beer

UK Beer That Fights Prostate Cancer Wins Award

aurelio beerAurelio, a new UK craft beer created to help fund the battle against prostate cancer, has been awarded the top prize at the International Beer Awards in Italy.

Aurelio, which gives all profits to Prostate Cancer UK and is the first beer from the brewing firm Two Fingers Brewing Co., was awarded Best Craft Beer Innovation at the awards ceremony.

Appropriately enough, but by complete coincidence, the awards, dubbed “the Oscars of the beer industry”, were held in a district of Rome also called Aurelio.

Aurelio was launched just four months ago after its founders, seven ad men, decided to combine their love of craft beer with their marketing expertise to create a beer brand that wasn’t just better tasting, but better for men everywhere.

Two Fingers Brewing Co. was established in January this year and the award recognises the unique positioning of its pioneering beer brand as the only beer to put men’s health before profit margins.

Aurelio, a fine 4.8% golden ale, is brewed and bottled at cost by award-winning craft brewers Hepworth & Co. It is available through Tesco and is set to be stocked by Morrisons and Ocado.

Matt Sadler, Co. Founder, Two Fingers Brewing Co., said: “Today is a proud day. Four months ago we launched Aurelio in Tescos across the UK and began our mission to fight prostate cancer, one beer at a time. Now, we’re in Rome, in the district of Aurelio no less, and are humbled to have had our efforts recognised as leading the way in the world of beer. This is one small sip for man, one giant leap for mankind. I just hope I don’t smash the award on the way home.”

Mark Bishop, Director of Fundraising, at Prostate Cancer UK, said: “We’re delighted that Two Fingers Co. has picked up this award. This is testament to the dedication of the team in building this fantastic initiative, and going to lengths to make it a success. Their support for the cause has been phenomenal so we’re thrilled that they have won this!”

The House of Peroni returns to London

house of peroniThe House of Peroni residency is returning to London for the month of November and will showcase the new wave of Italian style and creativity.

The House will open to the public at midday on Wednesday 6th November and guests can step inside a space designed by award-winning architect and co-designer of the Enzo Ferrari museum Andrea Morgante.
Inside The House guests can discover experiential fashion installations by the new era of Italian designers including, Fabio Quaranta and Simone Rainer, and watch specially commissioned fashion, art and documentary shorts.

A mesmerising video installation inspired by classical Italian sculpture has been developed by critically acclaimed video artist Quayola, whose work has previously shown at The V&A and MoMA and takes viewers on an immersive journey into the bedrock of Italian art and culture.

A luxurious cinema space within The House will be showing a series of contemporary Italian films every evening and be the home to a weekly, ticketed, unique film and dining event every Wednesday evening. The evening will feature a screening of the new and critically acclaimed film The Great Beauty, directed by Paolo Sorrentino, whilst enjoying a specially designed multiple dish taster menu that brings to life the tastes, smells and textures shown in the film.

The House features two beautifully designed bars, serving Peroni Nastro Azzurro and a menu of infusions developed by master mixologist Gerry Calabrese.

The Kitchen seats up to 12 people and offers guests a more formal dining experience. A new menu from Michelin starred Costardi Brothers will also be available throughout The House from 12noon – 10pm. This menu features delicious film and fashion inspired dishes including ‘Pane e Tulipani’, a Venetian pâté dish and tribute to director Silvio Soldini, and ‘Rosso Valentino’, their signature red risotto.

The soundtrack to The House has been created by 25 exciting young Italian music producers and DJs who have developed a bespoke playlist for each room and will also be live in The House, every weekend, playing the latest sounds inspired by Italy.

The House is WiFi enabled throughout and guests are welcome to use The House to meet friends, relax and enjoy the drinks and food menu from 12 noon until last orders at 11pm, Monday to Saturday. In addition there is a schedule of evening ticketed food, drink, film and fashion master classes and events as well as collaborations with a series of chefs and artisan Italian food suppliers.

House of Peroni
Open 6th – 30th November.
Monday to Saturday, 12 noon to 12 midnight.
41 Portland Place. London, W1.
No admission fee.
18+ only

The House Bar : 12 noon to 11pm

The House Menu Available : 12 noon to 10pm

Tickets to Evening Events From : £30 – £45
Purchased via The House of Peroni website:

Great Yorkshire Beer By Leigh Linley

Great Yorkshire Beer By Leigh LinleyYorkshire. Green hills, jagged drystone walls, flat caps, Yorkshire puddings, and – of course – pint upon pint of tawny Yorkshire Ale. The Yorkshire pint is revered across the world, a mark of quality and a guarantee of satisfaction and craftsmanship.

Except there’s much more to it than that – much, much more. The current boom in Craft and Microbrewing that the UK is seeing has exploded across Yorkshire, and the Yorkshire beer of today is more than just a pint of Best.

The new generation of Yorkshire brewers are breaking rules and traditions, resurrecting lost dynasties, soaking up influences from food and brewing in other countries and bringing a wave of fresh ideas to our beloved Yorkshire beer.

Leigh Linley has spent time with a handful of the region’s newest and most critically–acclaimed brewers, from the south to east ridings – and Great Yorkshire Beer is their story. Each brewer is interviewed and their most successful beers are profiled. Food pairings for the beers run throughout, along with recipes for complementary snacks and main meals.

Brewers featured in Great Yorkshire Beer By Leigh Linley include

The Brew Co (Sheffield)
Ilkley Brewery (Ilkley)
Kirkstall Brewery (Leeds)
Leeds Brewery (Leeds)
Little Valley Brewery (Cragg Vale)
Magic Rock Brewery (Huddersfield)
Mallinsons Brewery (Huddersfield)
Revolutions Brewing Co (Castleford)
Rooster’s Brewing Co (Knaresborough)
Saltaire Brewery (Shipley)
Summer Wine Brewery (Honley)
Wharfebank Brewery (Pool in Wharfedale, nr Leeds)
Wold Top Brewery (Hunmanby)

There is also a feature on breweries in the Dales.

“With great knowledge, obvious passion and an appropriate sense of Yorkshire pride, Leigh takes us round to meet the men and women who are making Yorkshire beer top of the national chart, as well as giving us great recipes matched with some of the county’s top new brews.“
From the foreword by Greg Mulholland MP – Chair, Parliamentary Save the Pub Group and one of CAMRA Top 40 Campaigners

Great Yorkshire Beer: Good Beer. Good Food. Good People

St Stefanus : A Beer Brewed To Mature In The Bottle

st stafanusNow available from Majestic – St Stefanus Beer, an authentic Belgian Abbey Beer will offer UK consumers a new and unique beer experience. Combining tradition with brewing expertise, the speciality beer matures in the bottle allowing you to choose the way you want your beer to taste.

St Stefanus is brewed and bottled in Belgium by Master Brewer, Jef Versele. Jef Versele’s family has over six generations worth of brewing experience. It is this extensive heritage and expertise that ensures St Stefanus is created using the finest ingredients and expert techniques.

After brewing, the unpasteurised beer is stored for three months before released from the cellar to allow it to develop deep and complex aromas. At three months, St Stefanus Beer has a fresh and fruity taste and at 18 months of maturation, it develops a deep golden colour offering a beer with aromatic flavours.

Each bottle of St Stefanus is signed by Jef Versele, the Master Brewer, and also features the release date, so you can choose the beer’s age and consume it at your preferred taste. UK beer lovers looking for something a little different are sure to appreciate the mature, deep taste of this authentic beer.

St Stefanus Beer – 7% ABV – 330 ml and 750ml – RRP £2.95 and £8.95

Available from selected Majestic stores and online

WJKing Places QR Codes in Pubs

wj king beersAward-winning micro-brewery WJ King has become the first brewery in the world to put their head brewer into every pub. Exploiting new technology, the Brewery has added a unique QR code to the pump clip and bottle label of each of its 25 beers. Scanning this code with a smartphone enabled by the freely available QR App, automatically links to a video of Head Brewer, Ian Burgess, talking about that specific beer and the ingredients from which it is made.

Real Ale is the fastest growing sector in the pub trade and new style microbreweries like WJ King are attracting a new generation of real ale fans all over the South East of England. This new generation of beer drinkers is passionate about what they eat and drink and they have a real thirst for knowledge about the provenance, ingredients and manufacturing process of what they are drinking.

Marketing Director Orla Lambe comments: “This is such a fantastic and obvious way to communicate with our customers at the point they are deciding which beer to choose, that we are sure other brewers will follow our example. It will be great for the consumer and we are very proud of being the first brewery in the world, we believe, to put our Head Brewer in every pub.”

WJ King Head Brewer, Ian Burgess, is more knowledgeable about beer than most, due to his 32 years of experience in the business and he is very proud of the natural ingredients and traditional brewing techniques that go into every pint of WJ King beer.

Ian comments “We want to ensure that customers really understand the style and flavour characteristics of each of our beers and how they are made, to allow them to make an informed choice of which beer to try. Being able to see me in the brewery talking about each beer will hopefully help them to develop their pallet and understand a little bit about the art of the brewer.”

The videos of Ian talking about the beers are also available to view on the Brewery website at and on YouTube at for customers who do not have smartphones.

Brendan Shannon, Food and Beverage Manager of the Metropole Hilton Hotel in Brighton says “this is the most innovative way to get customers to choose one beer over another I have ever seen. It is genius and yet so simple and a great learning tool for my bar staff too”…..