News from Sainsbury’s Corporate Responsibility and Society team – What value really means to us!
Today sees the launch of our new Value of Values campaign, centred around our basics range. With over 500 products in the range, basics is both kind to budgets and responsibly sourced. Whether it’s eggs from cage-free hens, Fairtrade bananas, RSPCA freedom food salmon or British pork, it can all be found within our lowest priced range.
This strong values focus, coupled with fair pricing, sets us apart from the competition which is why as well as communicating our own price and values we will also point out where we have a price comparison and values comparison with Tesco.
Chances are, you’ll see their Value of Values ad featuring basics barn eggs on the TV tonight, if you can’t wait its below:
Sainsbury Value of Value Campaign Advert:
Marcus Verberne, Head Chef of Roast in Borough Market (who has just released the restaurant’s first cookbook: Roast: a very British cookbook) has also released a series of videos to accompany the book.
Using the QR codes in the book you can go straight to them; but here is one of the more interesting – How To Butcher A Rabbit…
The Patchwork Traditional Food Company, the producer of handmade foods from the Welsh countryside, offers four alternatives to the traditional Christmas pudding for lovers of chocolate terrine. Each option can also be melted down into sauces or spreads, used in chocolate tarts or enjoyed as a hot chocolate drink.
Patchwork’s Chocolate Terrine range comprises:
Chocolate Terrine with Amaretto & Almond: A fine, chunky, almond-rippled dark chocolate pate with dark marzipan notes and a rich almond flavour. Price: £4.30 (120g)
Chocolate Terrine with Baileys® Irish Cream Chocolate terrine with rich cream and mellow Irish whiskey, finished with a decorative dark swirl. Price: £4.30
Chocolate Terrine with Cointreau Creamy dark chocolate with fresh citrus liqueur presented with a distinctive orange hue and rich dark swirls. Price: £4.30 (120g)
Chocolate Terrine with Tia Maria and Coffee Smooth, intense deep chocolate enhanced by Tia Maria for lovers of the dark coffee liqueur from Jamaica. Price: £4.30 (120g)
Patchwork’s full product range includes pates, chutneys, hummus, soups, as well as sweet products such as ice creams and chocolate terrines. The company also offers hampers and guerrilla picnic packs for social occasions.
In 2010, Patchwork’s Vanilla Ice Cream with Anglesey Sea Salted Caramel won the Silver Award in the True Taste Awards. This award is presented to the outstanding food and drink from the people of Wales.
This year, Patchwork’s Tomato & Roasted Red Pepper Chutney with Unicorn Ale and Apricot & Orange Chutney with Wychcraft Ale won Gold Star Awards.Altogether, Patchwork has won over 100 awards for its products and enlightened business ethos since its inception in 1982.
Patchwork products are stocked by selected independent retailers across the United Kingdom. All products are available online at www.patchwork-pate.co.uk and a range of pates are available on www.ocado.com.
Bordeaux Wines has announced a partnership with two Michelin star chef, Michel Roux Jr, to publish eight of his favourite recipes for casual entertaining at home.
Michel will be partnering with Bordeaux Wines to promote the 2013 Everyday Bordeaux Wines, a list of wines judged by the Association of Wine Educators to be some of the most delicious and affordable Bordeaux currently available in the UK, priced between £6 and £20 – the full list for 2013 can be found at www.bordeaux.com/uk/wines/selection
The recipes include Roasted Mackerel paired with a White Graves; Hot Pears with Roquefort and Walnuts matched with a sweet Première Côtes de Bordeaux wine, and a Cheese and Ham Pie accompanied by a Bordeaux Supérieur. These will appear in the ‘2013 Everyday Bordeaux’ booklet, 1 million of which should be in todays national newspapers.
The Bordeaux Wine Bureau is also producing short video clips of Michel preparing and cooking four of his recipes. These are all up on YouTube; one I’ve included Grilled Sardines with Ham, Basil & Tomato Relish below.
Michel Roux Jr Recipes with Bordeaux Wines:
Michel is best known for his Michelin star restaurant, le Gavroche, which he took over from his famous father in 1991, gradually changing the style of cooking to his. He appears as an expert judge on the BBC’s MasterChef: the Professionals, and fronted the new series of BBC Two’s Food and Drink alongside wine expert Kate Goodman earlier in 2013.
Michel’s latest book, The French Kitchen: 200 Recipes From the Master of French Cooking, was published by Weidenfeld & Nicolson on 24 October 2013 in hardback at £25 (Amazon has it at £12) (Ebook: £11.40).
Dinner party guests can prove rather difficult. We all have those friends with fussy dietary requirements that make cooking far more complicated than it should be!
Actress and comedian Helen Lederer shares her personal dinner party experiences. The food itself may not be up to scratch, but as long as the wine is, you’ll go home with satisfied guests!
Watch our video brought to you by Côtes du Rhône Wines to hear more…
Come dine with Helen Lederer