And talking of Tesco…
The ubiquitous supermarket chain has invested over £2.5m on an overhaul of it Healthy Living range and the introduction of a new brand – Light Choices – aimed at dieters.
They have also revamped their health website and launched an online tracker offering detailed advice on diet. All this activity follows research that showed healthy eating has evolved considerably since they launched their Healthy Eating range way back in 1985.
Back then healthy eating was simply the reduction of salt and eating less calories. Now however it is more to do with illness prevention through eating, for example, food rich in omega 3. Following this Healthy Living is targeting shoppers looking for a balanced diet while the light Choices range is for those wanting to loose weight.
Last week Tesco also introduced a four-in-one health check with offers test on blood pressure and cholesterol and the like. It is available for £20 at the stores pharmacies.