And talking of Tesco…
The ubiquitous supermarket chain has invested over £2.5m on an overhaul of it Healthy Living range and the introduction of a new brand – Light Choices – aimed at dieters.
They have also revamped their health website and launched an online tracker offering detailed advice on diet. All this activity follows research that showed healthy eating has evolved considerably since they launched their Healthy Eating range way back in 1985.
Back then healthy eating was simply the reduction of salt and eating less calories. Now however it is more to do with illness prevention through eating, for example, food rich in omega 3. Following this Healthy Living is targeting shoppers looking for a balanced diet while the light Choices range is for those wanting to loose weight.
Last week Tesco also introduced a four-in-one health check with offers test on blood pressure and cholesterol and the like. It is available for £20 at the stores pharmacies.
I Dont like Tesco’s new Healthy Living range! I could not find any I liked. The meals cannot be frozen or oven cooked. The way the meal is packaging in cardboard means that the only way you can read the instructions is to put it over your head or turn it over and spread the contents all over the plastic window. I will now be looking in other supermarkets for healthy meals.
Not tired them myself – I don’t have a Tesco’s nearby – but not a great recommendation Adrian!
I really like the Healthy Living meals. They taste great and look good too. I have been eating them as part of a diet and its working
Big thumbs up
HEATHY LIVING MAGAZINE ALONG WITH YOUR HEALTHY EATING FOOD HAS DONE WONDERS FOR ME MAGAZINE HAS PLENTY OF HELPFUL TOPICS GREAT KEEP IT UP
Tesco have some great innovative healthy food options, but I am frustrated that these never seem to be as well promoted as the “food for £1″ offers, and often they hide products away on the “specialist” shelves. I am a great fan of their Pulse Spaghetti – a great spaghetti made from chickpea and lentil flour, which is full of protein and soluble fibre, and a really good alternative to ordinary spaghetti. HOWEVER it is so difficult to find, as instead of being the the pasta aisle, Tesco hide it away in the wholefood section. I wish Tesco would more prominantly promote their healthy options range.