Look into anyone’s kitchen cupboard and you are more than likely to find some, if not all of the following brands: Nutella, Tabasco Pepper Sauce, Kikkoman Soy Sauce, Coca-Cola and Colman’s Mustard.

These household name brands have stood the test of time for one reason: they are excellent products. Nick Sandler and Johnny Acton’s new collection The Branded Cookbook is packed with exciting and wonderfully original recipes using these brands and a healthy dash of imagination.

Each chapter of the book contains a dazzling array of recipes and ideas as well as the fascinating stories behind these iconic brands – did you know, for example, that cornflakes were invented as part of a diet for Seventh-Day Adventists in order to ‘dampen the animal passions’? The Branded Cookbook is the perfect gift for fans of the unsung heroes of the food cupboard – why not try Fennel and Orange Spiced Chicken with Kikkoman Soy Sauce?

The Branded Cookbook: 85 Recipes for the World’s Favourite Food Brands is available from Amazon.co.uk for £10.19.