Folk singers Port Isaac’s Fisherman’s Friends – signed to Universal Music in a £1million deal last year – have been snapped up as the face of the Young’s fish brand in a multi-million pound ad deal.
The ten strong sea shanty collective have been netted by Young’s in their first commercial tie-up and will star in their TV ad campaign airing on 14th February.
The unique group who include fishermen John, Jeremy and Julian Brown as well as builders and shopkeepers rose to stardom last year when they signed to the same label as Lady Gaga and Take That.
They have been performing for locals in Port Isaac, Cornwall for the last fifteen years before being spotted by a record producer and given their big break. They have built up a huge following including celebrity fans JLS and Chris Evans.
The Fisherman’s Friends will be seen in the Young’s ad singing the famous ‘When the Boat Comes In’ song, featuring the lyrics “You shall have a fishy on a little dishy” and will be directed by Peter Cattaneo [The Full Monty and Southbank award winning comedy REV].
In this video, these 10 fisherman from Cornwall talk about music and their new found fame: