New Zealand wine brand Nobilo has linked up with Rick Stein’s Padstow Seafood School.
Via special on-bottle collarettes consumers can win one of six cookery courses at the famous cookery school. The whole effort being to emphaise Nobilo’s credentials as the ideal wine to drink with seafood.
The on-bottle promotion, in store from now until the end of May 2009, will operate across Nobilo Regional Collection Sauvignon Blanc (£8.20) and Nobilo Five Fathoms Sauvignon Blanc (£6.99).
Nobilo is ranked as the UK’s third biggest New Zealand brand.
