Zeitgeist Beer

Coming soon… Brewdog Zeitgeist

Interesting, learned about this one via a BBC radio blogger. James Cridland writes that the “beer’s slightly scary label” was created by a Scottish art student, Heather Brennan who won a competition organised by the brewery.

“Heather was dressed in purple, echoing the bottle’s colour: but it seems even this has a story – the original plan was for the label to be in green, not dark purple, but the printer had run out of the right colour ink.”

Apparently, if you buy a case for delivery on the website, you get a code to be able to post a blog entry on the website. This is a clever wheeze – the website encouraging a community feel from Zeitgeist beer drinkers. It’s like social media, but around a new beer.

“Zeitgeist is a black lager (it’s how lager used to be), with a nice light chocolatey/coffee taste. At 4.9% it’s not too scary, being the same kind of strength as a standard lager. Not just does it taste better than a Kronenburg, it’s less fizzy too.”

The beer, like the website, is coming soon… so no details of other stockists or price.