Traidcraft, who have been a member of the Fairtrade foundation since its creation in 1992 are running an ongoing campaign called ‘Make it Fair’, which focuses on fair and ethical trade with the current aim of highlighting the importance of Fairtrade tea to the public.
Over 20 million people in developing countries rely on the tea industry for their livelihoods, and although the issue of Fairtrade coffee has been given much publicity over past years, unfortunately the tea farmers have not been given the same exposure. Their aim is to try to change this.
Our idea was for a video. They asked four of Britain’s top chefs to take part in a tea tasting session, watch the video at the link below to see the humorous results!