Salisbury got a taste of OO La La when the renowned Patisserie Valerie opened its doors – complete with the now familiar can can girls and balloons!

This marked the end of a year when the London based chain, established in 1926, had new and old customers in market towns and Cities across the UK drooling with its continental style patisserie offering – with more openings planned early in the New Year.The opening was part of a rapid expansion for the Company which has already seen thousands of new customers and businesses try its clever combination of early morning breakfasts, delivered catering, wedding cakes and a dazzling array of indulgent offerings.

Patisserie Valerie until recently, was a familiar site in London but relatively unknown outside the Capital.

Patisserie Valerie’s Chief Executive Officer Paul May said,
“This year the plan has been to open in quality shopping areas outside London – and Salisbury fitted the bill perfectly. Despite opening on the worst day so far this winter, we were full to capacity for many parts of the day. We had a similar experience in Twickenham only a couple of weeks ago.

We provide a dazzling array of pure indulgence in the form of our delicious cake range, but we do not neglect the basics of breakfasts, lunches etc matched with quick and excellent service. Many business breakfast clubs use our facilities early in the mornings for example. We provide businesses with a delivered catering service and at the other extreme, decorated wedding cakes.

All of this puts us in a different market place from any other operator. This is why we have been able to add so many new customers this year alone.

We really believe that we are helping to add to the shopping experience and entice shoppers.”

Founded in 1926 by a Belgian - Madame Valerie, Patisserie Valerie has had new openings this year in Bath, Cambridge, Canterbury, Twickenham Wolverhampton two outlets in Leeds together with further openings in its London base. Openings planned early in the New Year include York, Manchester Arndale, Liverpool and Chester.

For more details of why Patisserie Valerie is so popular, go to www.patisserie-valerie.co.uk.