All posts in Supermarkets

Eggs for Soldiers and Help for Heroes

by Andrew on February 14, 2013 in Supermarkets, Tasting Events/Shows with No comments

egg for soldiersCalling all cake fans, Help for Heroes annual Colossal Cake Sale is upon us again. The wonderful collaboration between Eggs for Soldiers and Help for Heroes, which is now in its fourth year, will be setting alight our taste buds this April with the Colossal Cake Sale. The cake sale which runs from 20th April until the 5th May, is a major fundraising event for Help for Heroes and is completely dependent on community involvement to help make it a success.

Help for Heroes is calling on all baking enthusiasts and cake lovers, to grab some flour, stock up on eggs and sign up. Bake with your kids, neighbours or work colleagues and ice, sugar or drizzle your cakes.
Every cake sale organiser will receive a free Fundraiser Pack with a roll of price stickers, bunting and balloons. With every pack of Eggs for Soldiers sold 15p is contributed to Help for Heroes. The Charity provides support to members of the Armed Forces who have been wounded, injured or become sick in the line of duty. Another way to help raise money is to get extra merchandise for selling on the day, which is available to order from the website.

Last year’s event raised over £164,000 from 700 cake sales and this year it is hoped that there will be even more cake sales and donations. Let’s make it colossal!

Eggs for Soldiers are currently available in Tesco, Asda and Morrison’s stores nationwide, RRP £1.69 for a box of six eggs. For more information visit www.eggsforsoldiers.co.uk


Christmas Pud Yoghurt

by Andrew on December 20, 2012 in In Search Of..., Supermarkets with No comments

christmas pud yoghurtBack by popular demand is the Limited Edition Christmas Pud yoghurt from The Collective. It’s surprising, exquisite and everything that’s great about Christmas. Whole juicy sultanas, warming winter spices and tangy orange zest are all wrapped up in this distinctively thick and creamy yoghurt: it’s Christmas in a pot.

Packed full of festive flavour, it’s a taste combination that might not be the most obvious paring, but once experienced, it is sure to be on your Christmas list next year. Christmas pud fans and foes all agree that this is something not to be missed. Trust us, those who experienced it last year insisted that The Collective bring it back and give others a chance to try it this Christmas.

Limited Edition Christmas Pud is available in 500g pots from Sainsbury’s, Waitrose, Ocado and Nisa Stores.

Handcrafted using West Country milk The Collective yoghurt is thick and creamy on the spoon and has a silky smooth, clean taste. What’s more it contains probiotics (cultures A, B and C), has no artificial colours, preservatives or flavourings and with only 5% fat is a little more saintly but no less indulgent than cream or custard when served alongside a piping-hot mince pie, or a brandy-soaked slice of plum pudding…or just as it comes.

Much like your snowman jumper or fairy lit tree, The Collective’s Limited Edition Christmas Pud won’t be around forever, so grab it while you can. Priced at £2.39 for a 500g tub it will be available from now until January 2013.

BIg and Fresh Scratch and Sniff

by Andrew on December 12, 2012 in In The Basket, Supermarkets with No comments

Big and Fresh Scratch and SniffBig and Fresh - that’s the egg people - have launched a scratch and sniff box for the festive period.

Scratch and Sniff before you put it in your basket to get a delicious nose full of Christmas mince pies. To complete the experience scan the on pack QR code with your phone and download the recipe to make your very own Big Mince Pies. (Recipe also below)

Big and Fresh Scratch and Sniff 10 packs are available from Tesco, One-Stop and Nisa RRP £2.09

The Big Mince Pie Recipe

INGREDIENTS
270g plain flour
100g unsalted butter, cut into small pieces
100g icing sugar, sieved
2 eggs, beaten
1 pinch of salt
550g mincemeat

METHOD
• Pre-heat the oven to 180c
• If using a food processor, place the flour, icing sugar, butter and salt into the bowl and pulse until a sandy texture is created.
• Now add the beaten egg, a little at a time until the pastry forms into a ball, wrap this in cling film and place in the fridge for a minimum of one hour (this can be made up to two days in advance)
• (If you are mixing by hand, rub the dry ingredients together until a sandy texture is reached, add the beaten egg until the pastry forms a ball, wrap in cling film and refrigerate for one hour)
• Dust the work surface with a little flour and roll out the pastry with a rolling pin until it is as thin as a fifty pence piece.
• Using a 10cm cutter, cut out sixteen circles and set aside.
• Now lightly grease a large ‘Yorkshire pudding ‘tray with a little butter or margarine (4 x 10 cm, you will need two trays or bake twice!)
• Line each of the moulds with a disc of pastry and use your thumbs to nudge the pastry up as high as it will go.
• Fill each pastry case with 70 – 80g of mincemeat, about a large tablespoon full.
• Lightly brush the lip of the pastry with a little cold water and top with another 10cm disc. Pinch the top and bottom pastry discs together, using your thumb and index finger, to seal in the filling.
• Dust the tops, lightly, with caster sugar and bake in a pre-heated oven for 20 – 25 minutes or until they take on a lovely golden colour.
• Allow to cool before removing from the trays, to do this simply run a knife around the mould edge and lift out.
• Finish with a dusting of icing sugar, and get ready to show them off!
• Top tip: Add an 8cm disk of thin marzipan on top of the mincemeat before you put the lids on, YUM!

Morrison Cellar Interactive Taste tool

by Andrew on October 15, 2012 in Supermarkets with No comments

Morrison Cellar Interactive Taste toolAre you daunted by wine lists? Limited to Chardonnay? Only comfortable with cocktail menus? Well now you can find out which wines best tickle your taste buds with the Morrison Cellar Interactive Taste tool and dedicated online wine site, morrisonscellar.com, this autumn.

Having analysed the wine-buying habits of 10,000 UK wine drinkers, Morrisons discovered people need help choosing wines with confidence they know they’ll love when they open the bottle. The clever Interactive Taste tool does just that by taking the guess work out of knowing your Merlot from your Malbec, and helping you confidently choose wines you will enjoy.

By answering three simple non-wine questions based on preferences such as – how you take your coffee, if you add salt to food and whether you prefer full fat or no-added-sugar fizzy drinks – you can discover whether your flavour profile is ‘sweet’ (0-3), ‘fresh’ (4-6), ‘smooth’ (7-9) or ‘intense’ (10-12), and relish a new way of drinking through a bespoke list of wine recommendations matched to your personal taste preferences.

With anywhere between 500-10,000 taste buds determining whether you prefer sweetness or bitterness, it’s highly likely the flavours you enjoy will be different to those of your family or friends. If you take two sugars in your tea, you’re more likely to be in the ‘sweet’ profile range so will enjoy quaffing something more delicate like a Riesling. However, if you’re a black coffee drinker you might be more suited to a full-bodied Cabernet Sauvignon to fit your ‘intense’ profile.

Thanks to the Taste Test, everyone’s tastes can now be satisfied. Morrisons’ wine buying team has assigned a flavour profile to every wine in their range to help you not only find a wine you’ll enjoy, but to also give you the confidence to try wines you may not usually buy. For example, if you are a 7 then you can expect any red, white or rosè wines in the ‘smooth’ category to appeal to your taste.

Morrisons is also trialling the Taste Test in a number of stores this autumn, with a view to incorporating into stores in 2013. In the future wine ranges in Morrisons’ stores may eventually reflect local favourites – perhaps Portsmouth will have a penchant for Prosecco while Shropshire will be sipping Shiraz?

Morrisonscellar.com will have more than 1,000 wines to explore (nearly double the number currently in-store) and you can choose from pre-selected cases of six or twelve bottles according to your flavour profile or build your own bespoke box of twelve. Free delivery will be standard, and if you don’t love the wine you’ve purchased, Morrisons will give you your money back.

Marmite Gold

by Andrew on September 17, 2012 in food, In Search Of..., Supermarkets with No comments

marmite goldIt’s been gold – standard year for Britain and to celebrate Marmite is adding a bit of sparkle to breakfast time with the release of its latest limited edition, Marmite Gold. With the same unique ‘love it or hate it’ taste, this is the first time that the spread has visibly changed with addition of real edible gold flecks.

Coinciding with the brands 110th anniversary, Marmite Gold is the perfect way to add a bit of bling to your bread or a shimmer to your sarnies.

Joanne O’Riada, Marmite brand manager comments: “2012 has certainly been a great year for Britain – from the Queen’s Jubilee to unprecedented sporting achievements – we’ve got a lot to be proud of. We wanted to mark this incredible year by adding a twinkle to people’s toasts.”

Marmite Gold is available from ASDA and Sainsbury’s and online at www.marmiteshop.co.uk and rolling out across Tesco, Waitrose and Morrisons from 1st October.

Marmite Gold has an RRP of £3.99 (250g jar) – so make sure you’re at the front of the queue before the ‘gold rush’ starts!

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