All posts in Supermarkets

BIg and Fresh Scratch and Sniff

by Andrew on December 12, 2012 in In The Basket, Supermarkets with No comments

Big and Fresh Scratch and SniffBig and Fresh - that’s the egg people - have launched a scratch and sniff box for the festive period.

Scratch and Sniff before you put it in your basket to get a delicious nose full of Christmas mince pies. To complete the experience scan the on pack QR code with your phone and download the recipe to make your very own Big Mince Pies. (Recipe also below)

Big and Fresh Scratch and Sniff 10 packs are available from Tesco, One-Stop and Nisa RRP £2.09

The Big Mince Pie Recipe

INGREDIENTS
270g plain flour
100g unsalted butter, cut into small pieces
100g icing sugar, sieved
2 eggs, beaten
1 pinch of salt
550g mincemeat

METHOD
• Pre-heat the oven to 180c
• If using a food processor, place the flour, icing sugar, butter and salt into the bowl and pulse until a sandy texture is created.
• Now add the beaten egg, a little at a time until the pastry forms into a ball, wrap this in cling film and place in the fridge for a minimum of one hour (this can be made up to two days in advance)
• (If you are mixing by hand, rub the dry ingredients together until a sandy texture is reached, add the beaten egg until the pastry forms a ball, wrap in cling film and refrigerate for one hour)
• Dust the work surface with a little flour and roll out the pastry with a rolling pin until it is as thin as a fifty pence piece.
• Using a 10cm cutter, cut out sixteen circles and set aside.
• Now lightly grease a large ‘Yorkshire pudding ‘tray with a little butter or margarine (4 x 10 cm, you will need two trays or bake twice!)
• Line each of the moulds with a disc of pastry and use your thumbs to nudge the pastry up as high as it will go.
• Fill each pastry case with 70 – 80g of mincemeat, about a large tablespoon full.
• Lightly brush the lip of the pastry with a little cold water and top with another 10cm disc. Pinch the top and bottom pastry discs together, using your thumb and index finger, to seal in the filling.
• Dust the tops, lightly, with caster sugar and bake in a pre-heated oven for 20 – 25 minutes or until they take on a lovely golden colour.
• Allow to cool before removing from the trays, to do this simply run a knife around the mould edge and lift out.
• Finish with a dusting of icing sugar, and get ready to show them off!
• Top tip: Add an 8cm disk of thin marzipan on top of the mincemeat before you put the lids on, YUM!


Morrison Cellar Interactive Taste tool

by Andrew on October 15, 2012 in Supermarkets with No comments

Morrison Cellar Interactive Taste toolAre you daunted by wine lists? Limited to Chardonnay? Only comfortable with cocktail menus? Well now you can find out which wines best tickle your taste buds with the Morrison Cellar Interactive Taste tool and dedicated online wine site, morrisonscellar.com, this autumn.

Having analysed the wine-buying habits of 10,000 UK wine drinkers, Morrisons discovered people need help choosing wines with confidence they know they’ll love when they open the bottle. The clever Interactive Taste tool does just that by taking the guess work out of knowing your Merlot from your Malbec, and helping you confidently choose wines you will enjoy.

By answering three simple non-wine questions based on preferences such as – how you take your coffee, if you add salt to food and whether you prefer full fat or no-added-sugar fizzy drinks – you can discover whether your flavour profile is ‘sweet’ (0-3), ‘fresh’ (4-6), ‘smooth’ (7-9) or ‘intense’ (10-12), and relish a new way of drinking through a bespoke list of wine recommendations matched to your personal taste preferences.

With anywhere between 500-10,000 taste buds determining whether you prefer sweetness or bitterness, it’s highly likely the flavours you enjoy will be different to those of your family or friends. If you take two sugars in your tea, you’re more likely to be in the ‘sweet’ profile range so will enjoy quaffing something more delicate like a Riesling. However, if you’re a black coffee drinker you might be more suited to a full-bodied Cabernet Sauvignon to fit your ‘intense’ profile.

Thanks to the Taste Test, everyone’s tastes can now be satisfied. Morrisons’ wine buying team has assigned a flavour profile to every wine in their range to help you not only find a wine you’ll enjoy, but to also give you the confidence to try wines you may not usually buy. For example, if you are a 7 then you can expect any red, white or rosè wines in the ‘smooth’ category to appeal to your taste.

Morrisons is also trialling the Taste Test in a number of stores this autumn, with a view to incorporating into stores in 2013. In the future wine ranges in Morrisons’ stores may eventually reflect local favourites – perhaps Portsmouth will have a penchant for Prosecco while Shropshire will be sipping Shiraz?

Morrisonscellar.com will have more than 1,000 wines to explore (nearly double the number currently in-store) and you can choose from pre-selected cases of six or twelve bottles according to your flavour profile or build your own bespoke box of twelve. Free delivery will be standard, and if you don’t love the wine you’ve purchased, Morrisons will give you your money back.

Marmite Gold

by Andrew on September 17, 2012 in food, In Search Of..., Supermarkets with No comments

marmite goldIt’s been gold – standard year for Britain and to celebrate Marmite is adding a bit of sparkle to breakfast time with the release of its latest limited edition, Marmite Gold. With the same unique ‘love it or hate it’ taste, this is the first time that the spread has visibly changed with addition of real edible gold flecks.

Coinciding with the brands 110th anniversary, Marmite Gold is the perfect way to add a bit of bling to your bread or a shimmer to your sarnies.

Joanne O’Riada, Marmite brand manager comments: “2012 has certainly been a great year for Britain – from the Queen’s Jubilee to unprecedented sporting achievements – we’ve got a lot to be proud of. We wanted to mark this incredible year by adding a twinkle to people’s toasts.”

Marmite Gold is available from ASDA and Sainsbury’s and online at www.marmiteshop.co.uk and rolling out across Tesco, Waitrose and Morrisons from 1st October.

Marmite Gold has an RRP of £3.99 (250g jar) – so make sure you’re at the front of the queue before the ‘gold rush’ starts!

Sainsburys Magazine Kitchen Secrets

by Andrew on September 5, 2012 in On The Web, Supermarkets with No comments

Sainsburys Kitchen Secrets

Looking for new food inspiration? Sainsburys magazine, Britains most widely read monthly glossy, launches its online presence with its first ever blog Sainsburys Magazine Kitchen Secrets. The blog will be serving up the hottest food trends, cooking tips and tempting recipes every week to keen cooks who want more than their regular monthly fix of the print title.

With mouthwatering original online posts from the award-winning magazine’s food team, led by editor Helena Lang and food director Sarah Randell, the new blog will be regularly updated with the latest culinary tips and tricks, how-to videos and exclusive recipes. Plus there will be news, views and recipes from well-known contributors such as Lorraine Pascale and Eric Lanlard.

The brand-new food blog is simple to navigate too, with separate recipe, trend and treat filters and easily identifiable tags of keywords, so you can find your favourite blog posts, make comments, swap tips, chat to other readers and share the latest news and videos through Facebook, Twitter and Pinterest. With fabulous food pictures too, following the blog will be a real visual feast!

To launch the blog, Kaushy Patel, chef/owner at Prashad, Gordon Ramsay’s Best Restaurant 2010 shares a pea and cauliflower curry and one of our favourite baking gurus, Eric Lanlard, passes on his how-to tips for chocolate writing in a step-by-step video. There are exclusive foodie offers and treats from top tea rooms, and meals to win at some of the team’s favourite restaurants. Must-make recipes include a summer pudding traybake and a ‘something for the weekend’ cocktail.

Log on now and discover Sainsburys Magazine Kitchen Secrets at www.sainsburysmagazine.co.uk.

Selling over 244,000 copies every issue, Sainsbury’s magazine, produced by Seven, now has more readers than any other monthly glossy paid-for magazine, making it the UK’s widest-read, fully paid-for monthly in Britain

Hojiblanca Extra Virgin Olive Oil

by Andrew on June 6, 2012 in In The Basket, Supermarkets with No comments

olive oil testers Two olive oil samples were sent last week. Not that difficult to tell them apart. Sample B had a very light colour, little aroma and simple taste. Sample A had a much more enticing hue, strident, grassy aroma and peppery finish to the flavour. Sample A I concluded must be a single variety, extra virgin olive oil. I wasn’t wrong. Sample A is Hojiblanca – a premium, single variety Extra Virgin Olive Oil, brand-new to the UK.

Unlike blended extra virgin olive oils, which are created from a mix of different olive varieties, new Hojiblanca Extra Virgin Olive Oil from Andalusia in Spain is created using only the eponymous olive variety Hojiblanca – meaning ‘white leaf’ – so that it has a smooth, distinctive, high-quality taste and an extremely low acidity.

At just £3.49 for 500ml, Hojiblanca Extra Virgin Olive Oil is affordable enough to be an everyday product (only 10p more than the market-leading ‘refined’, non-extra virgin oil that was the other sample) – and what’s more, it’s better for you, better for your cooking and offers a superior taste to refined olive oils. While in the UK we are traditionally taught to reserve EVOO for dipping and salads because of its higher price tag, in the Mediterranean they tend to use it for everything, as it is at a more affordable price.

Hojiblanca Extra Virgin Olive Oil is now available in selected Tesco stores nationwide.

Hojiblanca Extra Virgin Olive Oil

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