John Ross Jr (Aberdeen) has launched the Balmoral Fillet – smoked salmon’s pièce de résistance – to the general public.

Until now, the exclusive fillet cut of the smoked salmon has only been available to the trade however anyone can purchase it online at www.johnrossjr.com for £29.95.

Slow smoked over oak and beech wood chippings for up to 28 hours, the Balmoral Fillet is the crown of the fish and the most tender and succulent part. Prepared using time-honoured methods, the Balmoral Fillet provides a melt in the mouth experience that is expected to be a revelation for smoked salmon lovers throughout the world.

Chris Leigh, Director at John Ross Jr, comments: “This is one of life’s undiscovered gems and is guaranteed to make an impression. Best served in thin slices and sprinkled with black pepper and lemon juice, the Balmoral Fillet will appeal to anyone that wants to experience the finest cut of smoked salmon and we’re delighted to have created such a wonderful product.”

As holder of the Royal Warrant and supplier to world renowned hotels across the UK and 36 other countries, John Ross Jr is now an internationally recognised brand. Supplying the world’s most celebrated restaurants including Gary Rhodes’ Rhodes 24 and the Intercontinental Park in London, John Ross Jr has received international acclaim for its Scottish Smoked Scottish Salmon, gravadlax and other smoked fish, smoked meat and fresh fish and meat products.