Chocolate flavoured with Marmite? Yes indeed. I’ve given samples to a wide range of friends and, except one Marmite-hater who wouldn’t even touch it (“Oh, good grief I can smell it from here!”) all those who tried a chunk were in agreement - it is actually quite nice!

Under the brand Very Peculiar Milk Chocolate Bar By Marmite, the product will be stocked in retail chains such as BHS, Debenhams and Robert Dyas from 4 October. The 100g bar blends creamy milk chocolate “with a hint of the yeasty spread”, says the company. It has suggested retail price of £3.

I did have one chunk that had more than a ‘hint’ of Marmite, much more! Strong aint the word…

The online Marmite store is offering, while stocks last, a free bar of the Very Peculiar with all purchases over £25.