Just launched is everyday easy, a free 52-page instore magazine from Sainsbury’s offering affordable inspiration to all customers, available in store now.

Combining the best elements from Sainsbury’s earlier free publications, Try Something New and Fresh ideas, everyday easy is Sainsbury’s biggest free instore publication to date, with a circulation of 1 million.

Available to customers for up to 6 weeks, the new magazine is packed with new launches, features and easy recipes, that highlight the great range of products available at Sainsbury’s. With strong value messages, the publication appeals to all Sainsbury’s customers and provides inspiration, guiding readers step-by-step through easy, low-cost recipes, whilst offering hints and tips for shopping, meaning everyone can eat on a budget.

Dorcas Jamieson of Seven says: ‘Everyday Easy supports Sainsbury’s across the entire business, including food, non-food, and on-line services, by creating a friend-to- friend conversation between Sainsbury’s and its customers, to effectively engage and retain them.‘

Seven also produces Sainsbury’s Magazine, now the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury’s Magazine is the only title to be a three time winner of the covetable PPA Customer Magazine Award at the annual Periodical Publishers’ Association (PPA) Awards.