One thing I picked up in yesterday’s Observer Food Monthly was the difference between the labelling descriptors flavour and flavoured.
“There is a crucial distinction between strawberry ‘flavour’ yoghurt and strawberry ‘flavoured’ yoghurt: only one of the products will have been anywhere near fresh fruit. By law, a flavoured product must be made with actual fruit, while one that contains fruit ‘flavour’ will get its taste from additives - and no fruit in site.
Are the words really different enough to avoid confusion? If you are rushing down the supermarket aisle are you likely to spot the subtle difference? I think not. I note the yoghurt in my photo just says ‘Lemon’ on the top label - I wonder if it is flavoured or flavour?
I saw on a Tv programme that if it just says ‘Lemon’ then it should have bits of real fruit in it or something like that =]
Andrew, the word is ‘versus’ not ‘verses’
Did the Observer really print ‘no fruit in site’ instead of ‘sight’ ?
@Colin: maybe they meant in site as in on site.