The world’s oldest branded product is to get a design make-over - the first in its 125 year history.
Despite being more than a century old, not much has changed over the years, including the contents, the packaging and branding of Lyle’s Golden Syrup.
Lyle’s Golden Syrup in its iconic Victorian-style tins is getting a makeover in celebration of its 125 year.
For the entire year of the anniversary, alongside its usual green tins, Lyle’s Golden Syrup will also be available in gold tins.
The brand already made history in 2006 when it was recognised by Guinness World Records as having the world’s oldest branding and packaging.
The syrup’s trademark, “out of the strong came forth sweetness” and image of a dead lion and bees, is taken from the Bible, influenced by Abram Lyle’s strong religious beliefs. In the Old Testament, Samson killed an attacking lion, and later noticed a swarm of bees had formed honey in the carcass.
Special packs will also enable you to enter a prize draw to win one of 125 Lyle’s Golden Syrup Cook Book signed off by Paul Hartley.
