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All posts in Supermarkets

Jubilee Angostura

by Andrew on May 25, 2012 in In The Basket, Supermarkets with No comments

For the first time in nearly 200 years Angostura has changed the packaging of its iconic Angostura aromatic bitters. As a long standing Royal Warrant holder Angostura decided to launch the limited edition pack - Jubilee Angostura - to celebrate The Queen’s Diamond Jubilee on 5th June this year.

Angostura wanted to not only celebrate the Diamond Jubilee with a new label like other Royal Warrant holders, but also to acknowledge the honour of being a Royal Warrant holder by donating to the Queen Elizabeth Scholarship Trust (QEST). For every bottle sold, Angostura will donate £1 to this charity that helps further the careers of craftsmen and women in Great Britain.

Alex Thomas, Senior Manager of Sales and Marketing, commented:

“The Jubilee Angostura will be the first change that we have ever made to the product in nearly 200 years with both the recipe and the label remaining the same since 1824.”

He continued Angostura was first awarded a Royal Warrant in 1912 by George V, it was transferred in 1947 to George VI and finally to The Queen in 1955. We wanted to not only celebrate the Diamond Jubilee with a limited edition pack, but also to acknowledge such a prestigious honour by donating to the QEST Appeal. True craftsmanship is at the heart of Angostura and we believe in helping encourage that in others too; that’s what made us the success story we are today.”

Mystery surrounds the world famous Angostura aromatic bitters. From the recipe for the bitters itself to why the label ended up being too large for the bottle. Probably the most well known label story is that it was simply a result of the laid back Caribbean way of life. When someone ordered the wrong size label and the mistake was spotted, everyone thought someone else would correct it. When no one did, they decided to stick with the oversized label rather than change it and so it became the trade mark of the brand.

Fans of the iconic bitters needn’t worry, exclusive to Waitrose from May, there are only 6,600 bottles of the Jubilee Angostura available in the UK. When it’s gone it’s gone.


Marmite Jubilee Limited Edition

by Andrew on April 23, 2012 in food, Supermarkets with No comments

ma'amite - limited edition Jubilee MarmiteThe nation’s favourite spread, Marmite, has been given a makeover to celebrate the Queen’s Diamond Jubilee.

The new look Marmite makes it the most appropriate kitchen table condiment for people wanting to toast the Queen’s 60th year on Tuesday 5th June.

“We wanted to pay a fitting tribute to the Queen – from one British institution to another. We just hope Ma’am loves it!” comments Nicola Waymark, marketing manager at Unilever.

Ma’amite, Marmite Jubilee Limited Edition, is available at all good high street retailers, nationwide – including Sainsbury’s, Tesco, Waitrose, Morrisons and Co-op – as well as online at http://www.marmiteshop.co.uk from Monday 30th April. Ma’amite has an RRP of £2.72 – so grab it while stocks last!

Michel Roux Meal Kits from Scratch

by Andrew on April 18, 2012 in food, Supermarkets with No comments

Michel Roux Snr, forever immortalised as the Godfather of the UK’s culinary revolution and founder of the Waterside Inn, the only restaurant outside of France to be honoured with three Michelin Stars consecutively for 25 years, has created an innovative range of fresh, delicious, wholesome and affordable meal-kits ready to be cooked from scratch in under ten minutes.

Designed for people who value the virtues of good cooking but are squeezed on time and refuse to succumb to the ‘ping’ of a microwave, the genius of Scratch lies in its simplicity. One box, containing premium pre chopped, washed and weighed fresh ingredients, no additives or preservatives and a simple set of instructions requiring nothing more than a wooden spoon and no more than two pots or pans.

Created to readdress the balance between our growing desire to cook and our ever-increasingly hectic and time-strapped lives, Scratch serves up healthy, hearty and balanced meals in minutes, the kind that makes your soul and your tastebuds sing, with zero stress, fuss or preparation combined with a sprinkle of Michelin Stardust, for that extra dash of je ne sais quoi.

From April 25th the range, comprising of Chicken Thai Green Curry with Bamboo Shoots (£3.95), King Prawn and Chorizo Paella (£3.95), Makhani Chicken Tikka Masala (£3.95) and Tagliatelle Pistachio Pesto and Cherry Tomatoes (£3.95) will be stocked in 60 Sainsbury’s Local stores across London, with a view to rolling out nationally across the UK later in the year.

Yu! Bar

by Andrew on April 11, 2012 in Supermarkets with No comments

Finally, healthy snacking that tastes great! Made from real fruit and completely guilt-free, the Yu! range uses only the best natural ingredients without compromising on taste, offering the perfect solution to snacking on the go.

Whether you are out and about, stuck in the office or a busy mum packing the kid’s lunchboxes for school, Yu! is the most convenient, nutritious choice for everyone everywhere. Yu! products are made from real fruit and completely free from added nasties.

Sweet and tasty, Yu! offers a unique selection of products which include:
• 100% Jus Fruit – delicious bite-sized pieces of dried fruit, one of your 5-a-day and less than 90 calories
• Yogurt-Coated Fruit Pieces – tasty fruit bites covered in a creamy yogurt coating, containing real fruit and real yogurt
• Yu! Bars – 40% fruit combined with cereal in a gorgeously healthy yogurt-coating

Find the perfect healthy snack for Yu! with the dried fruit snacks in the home baking sections of Tesco and Sainsbury’s stores nationwide now.
For more information, visit www.yuhealthysnacks.co.uk

Clarks Pure Maple Syrup

by Andrew on January 19, 2012 in In Search Of..., Supermarkets with No comments

Maple syrup boasts a whole range of health benefits which actually make it the perfect year-round sweet treat and not just for Pancake Day.

According to Bob Clark, founder of the UK’s leading maple syrup producer Clarks, the pure product which is made from the boiled sap of the Canadian maple tree, truly justifies its ‘super food’ status, ranking it right alongside the more traditionally listed foods which have massively increased in profile as a result - broccoli and blueberries being just two well-known examples.

All this goodness but far fewer of the calories associated with similar products as maple syrup contains just 52 calories per tablespoon – a lot less than the equivalent amount of honey or sugar!

For all its clear health benefits, maple syrup is also a very versatile ingredient.

There are numerous ways to incorporate it into a whole host of recipes – poured over roasting vegetables – particularly good for parsnips and carrots – over crispy cured bacon to really bring out the flavour, as a dressing for salmon or simply as a sugar replacement over breakfast cereal.

Clarke’s produce two versions - Clarks Pure Maple Syrup (100% Maple Syrup) and Clarks Original Maple Syrup (35% Maple Syrup blended with Carob Fruit Syrup). Clarks is the biggest producer and supplier of maple syrup in the UK, capturing 60 per cent of the market in just three years. The Wales-based firm supplies all the big four supermarket groups of Tesco (on the ‘Ambient dessert’ fixture), Asda (on the the ‘Jam and marmalade’ fixture), Sainsbury’s (on the ‘Ice cream accompaniment’ fixture) and Morrisons (on the ‘Ambient dessert’ fixture).

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