Marmite has launched the Marmife – a tool designed to get every smidgen of the nation’s favourite spread out of the jar.
Created due to overwhelming demand from disgruntled fans unable to relish every last drop of Marmite, the Marmife is the product of an intense 18 month development period.
Marmite spokesperson, Joanne ORiada, says: “We’ve had comments from our Facebook community about the difficulty people have in getting all their Marmite out of the jar. Now, finally, we have a solution that reaches the spots other utensils just can’t get to.”
The silicone spatula is shaped around a steel core to give it the balance and weight required to get into the hard-to-reach corners of a 125g and 250g jar.
Victoria Jackson from design team Kimm & Miller comments: “We’ve spent ages staring at the bottom of the jar to work out the best solution and I’ve got to say, it’s been a real labour of love. After 15 re-designs to get the Marmife just right, I think we’ve finally done it!”
The Marmife pack is available exclusively at Debenhams, with an RRP of £13.99. It includes the Marmife, a 250g jar of Marmite and The Little Book of Marmite Tips.
