Get in the mood to SQUEEZE as the 21st century kitchen is set to be revolutionised with the launch of ‘squeezy’ versions of iconic British brands Oxo and Bisto.
Premier Foods, the UK’s No.1 food manufacturer, is introducing new squeezable paste versions after research showed that modern consumers love cooking at home but are increasingly short of time and are crying out for convenience when preparing meals.
New OXO Squeezy has the same much loved flavour of the well known cubes, while Bisto Instant Roast Gravy gives you all the taste of homemade gravy– but in a totally convenient and reusable tube. Designed for your fridge and giving you complete control over how much to use, with little mess.
With over 100 years of heritage between the two well-loved brands, the latest squeezable innovation is designed to keep up with the times and ensure these two kitchen cupboard, or should we say fridge, essentials continue to be at the heart of every good meal.
Do not fear! The much-loved Oxo cubes and Bisto granules haven’t been consigned to the past – they will continue to sit alongside the new generation of squeezy Oxo and Bisto in the supermarket, so everyone can enjoy the great taste of the Oxo and Bisto family.
The chicken squeezy stock is lovely,I have used it today for a roast chicken dinner I have also bought the beef tube but I have yet to try it,no doubt,it will be as nice as the chicken.
Thanking you
a.hill