Forget the summer of love - 2011 is the Summer of Cheese. Pilgrims Choice, the UK’s much-loved cheese brand, is taking cheese-loving to new heights with its fabulous 100 day summer-long promotion packed with the most covetable culinary prizes and culminating in a sparkling, spanking new kitchen – or a £5,000 cash alternative – for one lucky winner.

There’s something to appeal to every cheese-eater in the UK – and that is a whopping 96% of the population. Prizes range enticingly from design-conscious, iconic, kitchen items including a fridge and toaster, to a tempting mini-break in the heart of the cheese-producing West Country and completely yummy cheesy goody bags.

So what are you waiting for? To enter the promotion all you need to do is visit the Pilgrims Choice Facebook page for more information.

And whilst you’re sitting back and contemplating which of these great prizes you’d most like to win, why not try some of the delicious new Pilgrims Choice cheeses? Perfect for both snacking and the cheese board, and wonderfully versatile to cook with too, you’re not going to be stuck for recipe ideas for a long time…

Pilgrims Choice Lighter Mature offers all the great taste of Pilgrims Choice Mature Cheddar but with 30% less fat, so it’s delicious, healthy and guilt-free: the perfect choice for summer.

Pilgrims Choice Red Leicester is a mellow, russet-red cheese with a rich nutty flavour. It melts easily making it the perfect topping for a jacket potato or on toast, and its vibrant colour makes a big impact in a Ploughmans, salad or cheese platter.

Double Gloucester has a strong, savoury and satisfyingly rich taste. It’s a scrumptious snacking cheese, the main ingredient in the famous Double Gloucester and Ale Pie, or great with a glass of real ale or full bodied red wine.

Pilgrims Choice Big Cheesy Giveaway runs from now to midnight 11th October.